I know social media is not top of mind for everyone however it is becoming an increasingly integral part of any modern political campaign. Now there is a website devoted to the intersection of social media and politics I encourage you to check it out.
The Conservative Party of Canada launched the Tory Nation volunteer tool which takes a page from Obama’s online campaign playbook to offer volunteers the ability to get active on their own time.
Anyone can sign up to have access to a number of functions, including organizing an event, raising money and spreading the word to their friends. The dashboard features a leaderboard, where activists can earn points for various activities. No word on what happens with the points, though.
The dashboard is clean and intuitive and does provide the basic tools for riding-level activists to quickly deepen their involvement.